The future is here. The Mall of America, in partnership with mixed reality company VNTANA has announced what they're calling the first-ever shopping hologram concierge. This hologram offers visitors to the MOA the opportunity to ask "Ellie" for gift advice for people on your shopping list, along with some other helpful tasks.

VNTANA

As you can see in the video above, shoppers can ask Ellie through a microphone near the display to search for gift ideas based on a number of categories. Once you find the right gift, you can then ask for directions to stores in the mall that offer the items you're looking for.

Mall of America Vice President of Marketing Sarah Townes commented on adding the technology, saying "At our core, Mall of America is an experiential retail destination and we are thrilled to work with VNTANA to deliver this unique hologram experience throughout our holiday season. VNTANA's hologram technology is a great way to capitalize on our multi-channel chatbot we launched last year and provides yet another interaction for guests to experience that not only offers a fun interaction but also assistance to those searching for gift ideas this holiday season."

If you're looking for Ellie, you can find the hologram through the holiday season at Holiday Cottage on North, which is on the third level of the mall, located between Nordstrom and Sears in the area of Culinary on North. From the main corridor around the mall, head through the food area toward the stairway and escalator, and you'll see it on the left.

VNTANA