A brand new business is coming to downtown Duluth - and brides will love it! The new business is a bridal store.

The shop is called Josephine's Bridal and it is a new addition to the historic Bagley Building, located at 313 West Superior Street.

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The store brands itself as 'Duluth's dreamiest wedding dress experience' ever, offering wedding dress appointments and dresses of all varieties, sizes and prices.

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Josephine's Bridal is opening on Saturday, November 2nd. The store will offer dresses from 900 bucks to 4,000 bucks. However, most of the dresses fall between 1,200 bucks to 1,250 bucks.

Lauren Wells, Townsquare Media Duluth
Lauren Wells, Townsquare Media Duluth
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Josephine's Bridal is going to offer a true VIP experience for brides in the Northland, with a goal of making the brides-to-be feel like 'the queens they deserve to be' while going through this major life event.

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The store is owned by Mariah McKechnie, who purchased the Bagley Building in 2022. Josephine's Bridal will now join her other event-related businesses in the building as the newest addition!

The sweetest part? The store is named after one of her daughters. Her other daughter Lily also served as inspiration, pushing her mom to revisit their dream of opening a bridal shop.

It looks like dreams really do come true. I can't wait to check it out when it opens next month!

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Gallery Credit: Jeanne Ryan

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