Minnesota Vikings Announce 2020 Social Justice Initiatives
The Minnesota Vikings distributed nearly $1 million for their 2020 social justice initiatives in three areas of focus.
This first round of money, out of the $5 million commitment from the Vikings team and the ownership will go to voter education and registration, educational curriculum on racism and Black history, and law enforcement and criminal justice reform.
“We are proud of the foundation Vikings players have established over the last several years, actively engaging our community, but we are all aware of the imperative work that needs to continue,” said Vikings Owner/President Mark Wilf in a press release. “We are unified in working to create meaningful and substantial change and believe these initiatives will help move us forward."
To help with voter education and registration the team says it will produce a series of player-led voting content and make it easy for fans to find voting information through Vikings.com/bethechange. The team is also providing personal protective equipment to poll workers across the state.
The team is also using some of those funds to help All Square, a Twin Cities nonprofit "social enterprise that invests in the minds and lives of formerly incarcerated individuals."
The team will also work with 306: Black History Curriculum Expansion, RISE (Ross Initiative in Sports for Equality), and Project Success on a variety of different initiatives, you can read in detail about their plans here.
The team has also set up the George Floyd Memorial Scholarship, about $5,000 annually will benefit African American graduating seniors in Minneapolis-St. Paul who are pursuing post-secondary education. Mimi Kol-Balfour is the inaugural recipient of the scholarship.