The NASCAR season is split between 3 different TV networks, and the president of  FOX, which holds to rights to the first 13 races of the season thinks the races are to long, which is leading to falling ratings and attendance.

It's sounds like a battle may be starting between the networks and NASCAR, I can't help but believe that the networks have the upper hand.

Fox Sports chairman David Hill believes NASCAR races need to be shortened to fit into a three-hour broadcast window.

Hill said Monday night the length of races — many stretch well into a fourth hour — is one of the problems that's contributed to NASCAR's sinking television ratings.

"I think the racing is far too long," Hill said during Charlotte Motor Speedway's annual media tour. "There is more diversion, more opportunities for stuff than any other time in man's history."

Hill said the ideal for Fox would be a four-hour broadcast window, with 40 minutes of pre-race coverage and 20 minutes of post-race coverage. Asked if he'd push NASCAR to shorten any of its races, Hill didn't miss a beat.

"NASCAR doesn't negotiate," he deadpanned.

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