One popular hotel in Canal Park is moving on up! The Comfort Suites might look a bit different than you remember.

Canal Park is one of the most popular spots, if not the most popular spot in Duluth and the Twin Ports. People come from all over to explore Canal Park, which is filled with restaurants, shops and of course, the views.

One of the biggest selling points of Canal Park is the lake! You can walk along the lake while shopping, eating and being merry. You won't get a view of the lake like the one you get in Canal Park. Plus, there are hotels right along the shoreline as well.

If you are a frequent tourist or you like to go to Canal Park as a local, you might notice a little change along the shoreline. The Comfort Suites has gotten a little bit of an upgrade and it looks awesome!

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The change is evident from the outside, where new signage has been put in place. The Comfort Suites is now the Lift Bridge Lodge. A new sign sits in front of the parking lot and hangs near the front entryway.

So is this a Comfort Suites or the Lift Bridge Lodge? Here's what they had to say on their website, explaining the change:

The Comfort Suites is changing to the Lift Bridge Lodge! The ownership is the same, we're just upgrading! Stay tuned for our New Look and New Amenities with our same great service!

The hotel is still under the same ownership and same company, which means if you have rewards points, they will still carry over to the Lift Bridge Lodge. The new lodge is part of the Ascend Collection of Boutique Hotels, which allows the hotel to show a bit more personality.

I spoke to hotel staff and asked when they officially made the rebrand. At the time of writing, they said the change happened recently. (As of late March, the hotel was still the Comfort Suites so it must have happened at some point within the past month or so.)

I also asked hotel staff why the rebrand happened in the first place. They say the new rebrand allows them to show more personality and fits the vibe of Duluth and Canal Park better than before.

On their Facebook post announcing the change, hotel staff responded to a curious customer, writing at the time that they were "attempting to bring back many of the unique décor" that was around before their last renovation. They told the same customer that the biggest changes will be in the lobby and breakfast area.

The rooms are also newly renovated to go with the rebrand. They have a variety of rooms to choose from and some offer fireplaces, jacuzzis and lake views.

As for the name, the Lift Bridge Lodge is a play off one of Duluth's most famous landmarks. The Aerial Lift Bridge is a big reason people come to the city. The hotel even shares a long history of the namesake on their website.

The Lift Bridge Lodge is located at 408 Canal Park Drive. From the location, you can walk to many different restaurants and tourist attractions in Canal Park. Now, you can even see their shiny new sign and new design!

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